This Business of Music Marketing and Promotion : A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign (0823077292)

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In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

Product details

• Format Hardback | 320 pages
• Dimensions 162 x 273 x 25mm | 687g
• Publication date 01 Oct 2003
• Publisher Watson-Guptill Publications
• Imprint Billboard Books,U.S.
• Publication City/Country New York, United States
• Language English
• Edition Revised
• Edition Statement Revised, Updated ed.
• Illustrations note 20 B&W ILLUS
• ISBN10 0823077292
• ISBN13 9780823077298
• Bestsellers rank 563,786

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